The basic general idea of ​​social and ethical marketing is the company's

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participation in solving social problems. The choice of targets for applying efforts depends on the scope of the organization.

Examples of the use of socially ethical marketing in Russia and the world
The palm of primacy in the issue of social and ethical marketing belongs to a number of large companies in Europe and America. Later, Russia adopted the concept. Today, well-known organizations continue to invest finances in solving acute social problems. This helps them remain market leaders.

Let's look at examples of some foreign and domestic companies that macedonia whatsapp number database adhere to the principles of philanthropy and humaneness:

Coca-Cola. Despite the beloved flavors of soft drinks, the manufacturer was subjected to massive criticism from environmentalists. The company was accused of using dangerous ingredients, lacking useful vitamins, and using plastic containers. To neutralize the negative, the corporation became a supporter of a concept aimed at solving large-scale social problems. The management began to finance a program aimed at regulating the sanitary situation in underdeveloped countries, and headed a fund to provide assistance to representatives of vulnerable groups of people. In addition, Coca-Cola periodically makes donations to resolve environmental issues.
Procter & Gamble: The major consumer goods company is focusing on issues such as animal testing and gender inequality. P&G promotes education opportunities for girls in India and sponsors business projects involving female entrepreneurs.
IT company Yandex. It is considered a leader in the implementation of ethical marketing ideas, providing its services to a large number of charitable foundations. As a result, the latter have the opportunity to receive the necessary assistance from Internet users. In addition, Yandex reports every year on the functioning of the Help Nearby foundation, organized on its own initiative.
Examples of the use of socially ethical marketing in Russia and the world.Image by storyset on Freepik.
How to properly implement social and ethical marketing in business
The desire to adhere to the strategy under consideration is expressed in the readiness for large capital investments, therefore not every organization can afford to implement the ideas of social and ethical marketing. Some areas of business cannot adopt such concepts due to their activities, an example of this is a meat processing plant, where the interests of ethnic groups, vegetarians, and animal lovers are affected.

To organize social and ethical marketing, a business ready for this will have to go through several stages.

Find a hot problem in a niche
First, it is necessary to identify topics that touch upon acute social problems, and choose one that to a certain extent corresponds to the main activities of the organization. This could be the treatment of seriously ill children, equipping correctional schools, etc.