The digital transition is a subject at the heart of all sectors of activity, and marketing is a pioneer that has been tending towards a more agile practice of the profession in recent decades. The advent of new technologies has created a branch of marketing, digital marketing in its own right . To survive, this branch has every interest in staying informed of the latest developments in the digital market .
No-code is an emerging new development in France, this new technology tends to make a place for itself in the business world and opens the way to new opportunities . Coupled with marketing, no-code is quickly associated with "Marketing automation". And rightly so, because thanks to development without any line of code , it allows you to streamline and philippines phone number example automate marketing processes, by eliminating time-consuming tasks , no-code boosts the productivity of your marketing teams, thanks to easy and intuitive handling . Its impact on workflows and marketing projects is considerable in terms of time savings , autonomy and productivity of your teams.
Summary
Correlation between no-code and marketing automation
The correlation between marketing automation and no-code seems almost obvious. It redistributes the cards of your marketing campaigns by opening the way to the automation of your repetitive tasks , in order to help you better manage and configure the management of campaigns , customer data, etc.
Let's illustrate our point with a concrete case. As a Marketing manager, you want to automate the processing of customer data, you can use the no-code Make tool and design your own automation scenario, you can also use Zapier to automate. Then Fillout , a no-code survey tool will allow you to collect leads in a more user-friendly way thanks to its interactive features, Webflow and Softr will be perfect allies to support you in creating a site , in an intuitive way, and the Notion task management tool will help you better organize your marketing data.
And if you still don't know what to do with these no-code tools , you can always call on an automation agency that is an expert on the subject!
Why integrate no-code into your marketing teams?
There are several benefits to integrating no-code into your marketing teams, starting with the time and productivity gains you can gain through simplified processes.
Save considerable time : Using no-code reduces development times and the deployment of your projects due to accessible and intuitive handling.
Be agile and flexible : No-code gives you the ability to adapt quickly , and allows you to stay in tune with marketing needs and trends.
Reduce costs : Reducing development times necessarily implies reducing costs as well. No-code has a positive impact on reducing material, financial and human resources. Development time is shorter to focus on the iteration phases , essential for the proper evolution of your project.
Autonomy of marketing teams : Choosing no-code also means, in a sense, making your marketing teams responsible by inviting them to take charge of the tools they use on a daily basis to adjust them to their needs .
Improved collaboration : No-code makes it possible to remove barriers between technical and marketing teams for better process fluidity.
How to integrate no-code into your marketing teams?
Integrating no-code into your marketing processes involves several essential phases. First, the needs assessment . This phase consists of listing one by one the processes that need to be streamlined in order to eliminate as many time-consuming tasks as possible. These tasks may concern social media management , data collection , automations , but also a more global process such as lead nurturing .