LINE's official account focuses on three major strategies: offline scenarios, financial technology, and artificial intelligence. Nikki Lin, general manager of Shengyang Technology, sees the marketing power of LINE's official account. When facing new customers, she first uses "LINE" which has 21 million users. "Official Account" as the first step in brand marketing, and then carry out marketing strategy planning for other LINE products, planning to use display ads (Display Ads) for brand promotion or use LAP to maximize benefits. For example, for business owners in the technology and home appliance industry, Shengyang Technology has tailored a LINE official account promotion strategy for them, including innovative activities to interact with friends, new product trial sessions, etc., plus lottery draws and one-to-one replies with chatbots to strengthen loyalty. , effectively integrate into consumers’ daily life.
How to make consumers stick to you (LINE)? An official account argentina phone number data is an independent self-media. Shengyang Technology assists brand owners in developing brand strategies for LINE official accounts. There will be different plans for different industries. The core is to practice "Life on LINE" and create new heights for the brand.
From left to right: Wang Yurong, senior deputy general manager of LINE Enterprise Solutions Division, Qiu Jihong, CEO of Shengyang Technology, and Lin Shanru, general manager
Taipei Digital Advertising Co., Ltd.
The reason why Taipei Digital's LINE official account related services are so popular is that it solves the pain point of customers' insufficient marketing manpower and technical resources. Taipei Digital product manager Yang Anqi said: "From adding friends and improving friend stickiness to official accounts, to grouping friends and increasing sales, Taipei Digital provides everything from the idea, production, and execution of events to the necessary marketing API tools. Full service.”
How to operate an official account to be successful? Manager Yang believes that it must have content that attracts friends, talents who are good at using LINE marketing mechanisms and a detailed friend database. Of course, a modest budget is also required. Taipei Digital relies on its dual status as LINE sales partner and technology partner to develop LINE official account API tool to make the friend database clear at a glance. Manager Yang suggested that companies should first draw up an annual marketing plan, and then discuss with Taipei Digital's marketing service team how to coordinate online and offline efforts to formulate friend recruitment and sales plans.