The link mass of a site is the total number of open links indexed uruguay whatsapp number database by search engines with a thematic anchor, redirecting users to the desired online resource. It is an important ranking factor when promoting both in Yandex and Google : if many authoritative sources link to an Internet site, it easily gets into the TOP of the search engine results.
Link mass is the totality of all external links leading to the site. It includes:
affiliate links;
free and paid links from blogs, information portals, news resources (including those with indication of the source);
Nofollow and Noindex;
redirects;
JavaScript links;
PBN network links;
outreach;
crowd links;
links from directories and aggregators;
backlinks from forums and social networks.
All external links are divided into natural and purchased (the latter can be permanent or rented). To build up the link mass, it is necessary to use all types of backlinks: this will speed up the promotion of the site in search results and help to become more visible in social networks.
Link Profile Building Strategy
Building a link profile is an important stage of external website optimization. It is carried out according to a clear plan and involves analyzing competitors' link building methods, drawing up a step-by-step strategy for link distribution, selecting donors, and directly placing backlinks on thematic sites.
Modern link building is based on a competent study of competitors' backlinks and research of user activity on third-party specialized resources. Only a clear and comprehensive analysis of the link mass of leading sites will make it possible to develop a correct plan for promotion to the TOP-10.