Experts speak: the importance of having a good database

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In a society like today's, where competition is advancing by leaps and bounds, we cannot let our guard down when it comes to reaching the end customer. And the more the better. That's why it's essential to have a good database that allows us to multiply our message and reach a greater number of people. Do you still not have a quality database? You should!

Thecompany databaseIt is that intangible value so important for the functioning of any organization.


A conglomerate of highly useful information that must be at the service of the different actions and decisions taken by the company.
The importance of having a database today is extremely important. Although we live in a society where concepts such as Big Data continue to gain importance, it is true that companies have a need to cover: having a quality database , ideal, among other things, for carrying out their respective marketing strategies.



Two types of databases
Nowadays, companies must choose to work with romania whatsapp lead databases. On the one hand, the database that is created daily in the normal course of their activity. That is, new clients, current clients, past clients, potential clients, those who requested information, partners, distributors, collaborators...

An essential database where you can collect all kinds of data from people or companies that, for different reasons, one day got in touch with the company. And on the other hand, the databases purchased with the aim of increasing the impact of the different marketing campaigns.

Databases that are obviously legal at all times and comply with the legal requirements of the Organic Law on Data Protection (LOPD) and the new European General Data Protection Regulation (GDPR) that serve to attract new customers and that must perfectly complement the company's existing database.

How to know if a database is useful
Accurate information . The information contained in this database must be accurate, that is, the companies in it must remain current, the contact forms must remain correct, etc.

Quality and quantity . The quality required of this database must also be in line with the quantity required. Purchasing a database is an expense and as such it must also be useful in terms of the number of leads or contacts it contains.

Structured data . The presentation of these databases for companies must be well organized. The best option is to have the information divided into columns, and the client who purchases the database can easily select the data they want.

Comply with the law . As we have previously mentioned, these databases must comply with the law at all times and the data contained therein must be public and accessible to all. Not private data and much less compromised information.

Effectiveness assured
Acquiring a database is an expense that can be quickly amortized, since its effectiveness is guaranteed. Thanks to it, the company can reach new clients and, among the large number of new contacts, new ones are sure to emerge in the end, which will quickly amortize the expense incurred.