How to Check and Increase Website Loading Speed: A Detailed Guide

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Website speed is the basis for its success. Fast-loading pages retain visitors, help to rise in search results, and increase conversions. A slow website works against you: people close it without waiting for it to load, and you lose customers and profits. Let's look at how to check website performance and what to do to make it work faster.

What does speed affect?
Loading speed is a key factor influencing your sales, search rankings, and brand perception. Here's how it works in practice:

Speed ​​Affects SEO

Search engines take page loading speed into account when ranking. If a site is slow, its rankings are lower. For example, Google data shows that sites that load in under 2 seconds are 53% more likely to appear at the top of search results.

The user does not wait

A modern user can leave a page after 2-3 seconds. bahamas whatsapp number database Google data shows that every additional second increases the bounce rate by 32%.

Conversions fall due to delays

It's simple. If your online store earns 1 million rubles a month, a 2-second slowdown can cost you 140 thousand rubles.

Speed ​​= brand trust

A fast loading website creates a sense of reliability and professionalism in the user. On the contrary, long waits cause irritation and reduce trust in the company.

The sooner a user gets to a page, the better for the business as a whole. It's not for nothing that the phrase "Time is money" exists.

How to check website speed
Google PageSpeed ​​Insights is a service from Google that checks the speed of a website and gives advice on how to improve it. It creates a detailed performance assessment, tests the desktop and mobile versions.

What parameters does it check:

FCP: Time until first visible content is displayed.
LCP: Time until the main content of the page loads.
TTI: time until the site is fully interactive.
CLS: How much page elements move during loading.
Speed ​​Index: average loading time for visible parts of the page.
TBT: browser main thread block time.
Google PageSpeed ​​Insights service interface