And when it comes to B2B companies, it's still king. Including it (and pampering it a lot) within your digital strategy is essential to increase brand visibility and awareness, to generate trust and to attract quality traffic. Nothing less, eh!
Relevant and useful B2B content for your audience is one of the keys to generating leads and increasing sales (and repeat purchases!).
Shall we talk a little more about this topic? Let's get to it!
Types of B2B content to add value to your customers
When we talk about B2B content, we're not just talking about a quality blog realtor email database (which is also important). There are various types of content that, on the one hand, feed back into each other and, on the other, each of them constitutes a different way to reach your buyer persona :
TRAINING GUIDES : Training guides on everything related to the sector or your products or services will be very helpful for your clients or potential clients, since they will be able to improve their efficiency thanks to them. If you provide them with advice and recommendations on how to optimize their processes and operations, they will thank you and their trust in your brand will increase.
WEBINARS AND VIRTUAL EVENTS : Webinars and other types of virtual events offer the opportunity to learn from experts in the field and to network with other professionals in the same industry. Generating this type of content will increase the credibility of your brand.
EDUCATIONAL CONTENT : Thanks to educational content, such as online courses or tutorials, you will be helping to improve skills and knowledge, which will help you position yourself as a reference in the sector.
ARTICLES AND BLOGS FROM EXPERTS : Articles and blogs written by experts in the field provide useful, up-to-date information about the industry, as well as practical advice. And what does that mean? Increasing quality traffic to your website.
CASE STUDIES AND TESTIMONIALS : Case studies and testimonials from past or current customers demonstrate how others have used your company's products or services to achieve successful results. And remember, most purchasing decisions today are made based on recommendations or referrals.
MARKET REPORTS AND STUDIES : What are the current trends? What opportunities or challenges are there within the sector? The more valuable the information you provide, the more highly valued your brand will be.
INFOGRAPHICS : Infographics can present complex information in a visually appealing and easy-to-understand way, which can help clients better understand key concepts and trends in your industry.
EBOOKS : eBooks are considered premium content. They are documents that delve into specific topics of interest to the buyer persona and provide very detailed information.
NEWSLETTERS : Newsletters provide regular updates on important company and industry news and events, while providing useful tips and resources to recipients.
INTERACTIVE TOOLS : Interactive tools, such as calculators or simulators, allow you to explore different scenarios and solutions for specific problems, helping your potential customers make better decisions… Again, something that is very much appreciated on their part, don’t you think?