Trust in companies, media, governments and NGOs has been declining worldwide since 2008, according to the Edelman Trust Barometer . It is a topic that, in the era of Trump, fake news and Facebook's Cambridge Analytica scandal, has received a lot of attention in the media in recent years. How credible are media still considered? Does it actually make sense to advertise if no one takes the message seriously anyway? And what is the influence of this declining trust in media on the effects of advertising in those media?
One thing is certain: trust is being betrayed more than ever… In the program 'Opgelicht' we see weekly harrowing examples of where naivety can lead. And new technology sometimes makes it even more difficult to assess whether something is reliable or not. For example, more and more people are confronted with phishing emails or call centers from India . Experiences that betray trust.
This article summarizes the results of three studies from 2017 and 2018 (conducted by Mediabrands Marketing Sciences, Sanoma and Alpha.One). The studies were used to answer the question of france telegram data whether less trust in media also leads to a reduced effect of advertising in those media.
Magento is undoubtedly the most popular framework for webshops in the Netherlands. Magento 1 is coming to an end, so it is time to switch to version 2. In this article you can read more about the differences between Magento 1 and 2 and how and why you should switch to Magento 2.
Magento is specifically designed to make the complicated processes behind the scenes run smoothly, without requiring a lot of technical knowledge from the end user. Perhaps that is precisely the reason why Magento 2 – the faster and safer little brother of Magento 1 – is not really taking off yet. However, it is high time to take action: support for Magento 1 is coming to an end.
Magento is an e-commerce system that makes it easy to manage webshops. For example, the framework helps you to create and update a product catalog, automatically handle payment transactions and keep track of the current inventory. All of this is easily managed via the control panel, where webshop owners can control the entire shop.