Note: If you selected the "higher intent" option earlier, you will also get the option to see what the preview screen looks like, but if you selected "higher volume", this option will not be available.
The completion box or “thank you” screen is the follow-up section after the form is filled out. This is where you can write your actionable offer and, most importantly, add a call-to-action (CTA) button. Choose from “view website,” “download,” or “call the company.”
Once you have completed all these steps and are happy with the form preview on the right, click the publish button. Your lead form is ready.
Creating a lead form
Once you have finished creating your instant form, you will see a “promote” button. Click on it and it will take you to the ad creative area, which you may be a little more familiar with.
Here you can set up the lead form itself. Keep in mind that if you decide to use an ad image in your form, you can set it here.
Additionally, in the ad creative area, you'll create your ad, choose your ad's target audience, set the campaign duration, and determine your budget. If you're struggling with writing messages, check out our guide to writing a Facebook ad.
Once you've finished setting up, click "Deploy" to start running your ads on Facebook and Instagram.
Facebook Lead Form Features
As you might have guessed, you can use still images or videos, as well as an instant form for lead form content. Facebook provides specific design guidelines regarding file types, size, and character limits:
Design:
One image type: JPG or PNG
Video type: MP4 or MOV
Aspect ratio: 1:1 for photos and 4:5 for videos on Facebook or 1.91:1 for panoramic images on Instagram
Resolution: minimum 1080 x 1080
Recommended video length: 15 seconds
Text:
Main text of the ad: 125 characters
Title text: 30 characters
Description text (for images): 30 characters
Maximum job seekers phone number data size: 4 GB
Maximum image file size: 30 MB
Privacy page URL required
Tips and tricks for running effective Facebook lead forms
So, you have your ad ready – great! But that’s not all. There are many ways to optimize your campaign to get the best results. Here are some quick tips to help you get started from scratch.
1. Be realistic about your budget. You may feel a rush of excitement about going global (the potential to reach thousands of potential customers is exciting), but are you and your sales team prepared to handle those incoming requests? Be mindful of your budget and use the optimization section in Ads Manager to manage your choices.