Why discounts don't always work and how to correctly create a price list

[sadiksojib35]

There are several different cashback mechanics. One of the popular options is cashback on the Mir card. In addition, there are programs from large ecosystems - Yandex, Ozon and Sber. They offer cashback in the form of real money or points that can be converted into money.

Before launching cashback, we developed a model together with a partner that allows us to estimate what the sales growth should be for the mechanics to be economically profitable. The main indicator sweden telegram number database is conversion growth, which depends on many factors, including the bonus size.


It is important to understand that cashback is not a panacea. When purchasing a policy for the first time, it allows the client to choose our company if competitors offer similar options. However, for building long-term relationships and for deciding whether to renew the policy, the experience of interacting with the company is of greater importance.

This is especially true for people who have already settled their losses: they have a higher level of loyalty and willingness to renew their policy compared to those who have not encountered similar situations.