Unlike Shorts, horizontal videos are meant

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Why do we need new video formats on YouTube? The YouTube Culture & Trends Report 2023, which surveyed viewers from 14 countries, found that 68% of respondents prefer to watch videos on topics of russia telegram number database interest in different formats: long and short videos are equally interesting. The audience searches for videos based on mood and specific queries, not on duration or screen orientation (vertical or horizontal).

Therefore, bloggers strive to adapt storytelling techniques to different formats in order to reach more people and get more opportunities for channel development. The vertical format is lighter, so it is suitable for scrolling. For example, when you need to occupy yourself with something in a traffic jam, a queue to see a doctor or during breaks at work.

Long horizontal videos are a more informative format. Often with a large number of participants, scenes, locations and a storyline. Viewers need such content not only to be entertained, but also to learn something new.to show the author's environment and various life circumstances, rather than a single moment.

The same audience can switch attention between different formats depending on the circumstances: spend five minutes at work to quickly get acquainted with the content or an hour at home to thoroughly study the video. On the topic. Video for promotion on Russian platforms: specifics and advice on placement Why Bloggers Love Shorts Short videos allow authors to save time and resources on their creation.