Lead generation is like putting up flyers, setting up a cute stand at the farmer's market, and letting everyone know your deliciousness exists! Lead Generation and NurturingLead Generation and NurturingLead Generation and Nurturing Here's how it works in the online world: Tasty Treats (Content) Blog posts, e-books, videos – anything that shows off your expertise and gets people interested in your "baking skills". The "Free Sample" Trick Offering something valuable for free (like a recipe download) in exchange for a person's email address.
Now you know they might like to come back to your "bakery" later! media, being a guest canada whatsapp fan on cooking podcasts... anything that gets your cupcakes in front of potential customers. Nurturing: From "Maybe" to "Definitely!" Lead nurturing is like building a friendship with potential customers. You wouldn't ask someone to buy a whole cake on the first date, right? Nurturing is about: Staying in Touch Emails with helpful tips, special offers, or just showing them your latest cupcake creations.
Getting to Know Them Ask questions (through surveys or forms) so you can offer them exactly the kind of cake they're craving. Nurturing: From "Maybe" to "Definitely!"Nurturing: From "Maybe" to "Definitely!"Nurturing: From "Maybe" to "Definitely!"Nurturing: From "Maybe" to "Definitely!" A Touch of Patience Not everyone's ready to buy right away. Nurturing keeps you top of mind until they are! Nurtured leads are way more likely to become customers.
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