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I also recommend you read our complete to Search Campaigns and Display Campaigns to gain a deeper understanding of this platform. But let's move on. The expert mode, on the other hand, is perfect for those who are familiar with this tool and therefore have good technical skills. Expert mode allows you to use many more features and campaign types , offering you palau b2b leads greater control than smart mode. But it requires technical knowledge of digital marketing that not everyone possesses. Keep in mind that even those with good technical skills sometimes opt for smart mode.

This is because it allows you to speed up the creation of campaigns and have less work to do to manage a campaign that has already started. How to set up Smart Campaigns To create a Smart Campaign you will need to log into your Google Ads account through this link . google ads dashboard If you don't have a Google Ads account yet, you can create one now. Then click on new campaign. If you want to have a guide on the Google advertising platform and other major advertising platforms, I recommend you take a look at the Advertising Start course which will allow you to acquire the basics to become a multi-platform advertiser.