Digital Strategy: Owned Media, Influencer Partnership

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5. Target
If you’ve got the time for influencer partnerships, I encourage you to take full advantage of it.

Influencer marketing is when you partner with influencers to promote your content on their site. By doing this, your content reaches new audiences you might not be able to reach organically:

Target Jenee Naylor instagram post, marketing strategy

Target recently partnered with fashion expert and israel whatsapp number database influencer Jeneé Naylor to collaborate on its Future Collective line. What made this campaign even more powerful was that Naylor was a former Target Team Member.

I love how this collaboration highlighted Target’s commitment to supporting its team members, even after they’ve moved on from the company.

Best for: Influencer marketing continues to have a strong ROI — 86% of marketers say influencer marketing was effective for their marketing strategies in 2023.


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