The main advantages of display advertising

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Display advertising offers a series of important advantages for companies that decide to include this strategy in their marketing plan .

Below are the two most important advantages : cost per click and different advertising formats.

Cost per click (CPC)
One of the great advantages of display advertising is its cost-per-click system. This system allows the advertiser to pay only for the clicks that the advertisement receives. The format and editorial style of marketing directors email list native advertising must be consistent with the values ​​and style of the platform on which it is integrated. Thus, advertising must respect the tone, voice and style of the platform and the content of the media or blog.

Furthermore, advertising content must be relevant, useful and of quality for the user, and must not be misleading or sensationalist. This will help achieve better integration and acceptance by the user.

Advertising space and saturation
Advertising space must be well defined and located so as not to negatively affect the user's browsing experience. Too many ads or poor placement of them can overwhelm the user and cause them to abandon the platform.

In this way, the advertiser only pays when the user shows interest in their products or services. The cost per click on display advertising is usually lower than other types of online advertising, making it more accessible to all types of companies.

Formats
Another great advantage of display advertising is its multiple formats. Display advertising ads can be text, image, animation or video, which offers a wide variety of options to advertisers.

These different formats allow companies to better adapt to their marketing objectives: from informative ads to ads focused on sales conversion.