LINE Beacon can be combined with an eye tracker. Once a user is detected looking at a specific area, LINE Beacon will automatically push Broadcast a personalized exhibition route. Another scenario is LINE’s notification messages, which are commonly used in multiple scenarios such as reservation reminders, financial services, and order notifications. Since sending through LINE has a greater sense of trust and can effectively convert customers into official account friends, we will continue to optimize functions in the future, provide a unified messaging interface selection, speed up the review process, and integrate complete distribution partners to assist brand applications.
Enhance the application of technology and improve marketing agility Use technology to enhance brand communication, especially AI, which has attracted much attention recently. LINE plans to launch an "AI marketing uae mobile phone number list copywriting assistant" in 2024. Brand owners only need to input basic product information, advertising direction, and tone of voice, and AI can automatically generate copywriting. In the future, LINE official accounts will also cooperate with more technology partners, such as conversational customer service, OMO solutions, and AR/VR experiences. For example, boutique brands can use official accounts to let consumers try on watches or beauty brands. Let consumers try makeup online. In the marketing process, quick correction is also key.
The LINE enterprise management platform will launch the Business Manager Insight report to help brands analyze project data and understand marketing results in real time. For example, within a specific period of time, the revenue generated by LINE conversions; or the proportion of friends with official accounts in different advertising campaigns; the last click can also be tracked in the consumer journey, and data can be used to speed up marketing decisions. , practical tips revealed LINE has always been committed to building a partner ecosystem, and this year’s conference also invited three technology partners to share application examples of empathic generative marketing. Personalized marketing Omnichat General Manager Weng Xinhong brought three cases.