screenshot of elton john's charity AIDS gala

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or example, Travelers Insurance annually holds a golf tournament in Hartford, Connecticut.

It’s a multi-day event that welcomes celebrities, athletes, and thousands of patrons for some fun on the golf course, but it also raises millions for hundreds of nonprofits.

screenshot of the travelers championship website homepage

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Similarly, since 1995, the Academy for Motion Picture Arts & Sciences (the organization behind The Oscars) has hosted a viewing party supporting the Elton John AIDS Foundation.


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According to YouGov, more than two in five denmark whatsapp number database consumers (45%) are more likely to buy from a brand that supports charitable causes.

Meanwhile, a whopping 82% prefer when a brand’s values align with their own, according to a Harris Poll commissioned by Google Cloud.

Knowing this, fundraisers and galas are another great opportunity to connect with your buyers and supporters.

But remember: Make sure your support is genuine. Consumers can sense performative activism from a mile away.