Making Processes Light-Touch

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The result was a lot faster than reading the document, and I was able to guarantee compliance. Plus, I still sent along SOP documents so the writers could review them at any time.

I then took training one step further. For each new writer, I created a customized Loom video about their first posts. In it, I would review every element of their assignment in Asana, our project management platform, explaining any HubSpot-specific jargon and how we expect submissions to be formatted.

When I started this process, I found that I received fewer email inquiries about simple questions. Instead, we were able to focus on hard-hitting editorial needs.

Beyond that, a few writers have told me this was the most belgium whatsapp number database organized onboarding process they’ve experienced, which always gives me a warm fuzzy feeling.

Freelance writers are busy people, always on the cutting edge of an article or blog post. As a program manager, I want to make sure they can focus on what they love — writing — and breeze through any administrative challenges.

I began standardizing our assignments. I linked everything our writers would need, like relevant documents and resources, in an email sent at the start of every month. Each assignment had a clearly marked price, a link to an Asana task card with instructions, and a link to a Google Doc where they could write.

Writers no longer had to copy, paste, and format walls of text when working on updates. They didn’t have to dig in the annals of our website for relevant data points. They could peruse information in one place and then get to writing.

Pro tip: This may seem like a simple step, but as a leader, you should remove redundant, unnecessary tasks from your writers. You know your internal systems best. Make them as easy and light-touch as possible for your freelancers.