How to perform digital analysis?

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Digital analytics is generally divided into several distinct phases, each with its own set of activities and objectives. Here is an overview of the typical phases of digital analytics :

Goal Setting: In this initial phase, specific goals to be achieved through digital analytics are established. These goals may include increasing website conversions, improving customer retention, and more.
Data collection: Once the goals have been set, relevant data is collected from various sources. This may include data from web analytics tools such as Google Analytics and others.
Data Cleaning and Preparation: In this phase, the collected hospital mailing email list data is cleaned and prepared for analysis. This may involve removing duplicate or incomplete data, standardizing data formats, correcting errors, and other data cleansing tasks to ensure data quality and accuracy.
Exploratory data analysis: This is used to gain an initial understanding of the data. This may include identifying patterns, trends and relationships between variables, as well as exploring data using visualization techniques such as graphs and tables.
In-depth analysis: More detailed analysis is performed to answer specific questions or address particular problems. This may involve the use of more advanced statistical techniques, data segmentation, and more.
Interpretation of results: Helps draw meaningful conclusions and gain actionable insights. This involves identifying opportunities for improvement, emerging trends, and more.
Presentation of results: The results of the analysis are presented in a clear and understandable manner to relevant stakeholders. This involves creating analysis reports, visual presentations, or other communication media that help to effectively convey the findings.
Implementation of actions: Based on the insights obtained from the analysis, concrete measures are taken to address the identified problems or capitalize on the discovered opportunities. This may include adjustments in marketing strategies, changes in products or services, among other actions.
Evaluation and review: Finally, the impact of the actions taken is evaluated and the digital analysis process is continuously reviewed to identify areas for improvement and make adjustments as necessary.