How to measure the success of your sales funnel strategy

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Measuring the success of a sales funnel strategy is essential to optimise the process and achieve better results. To do this, it is important to measure different metrics and be aware of the traffic we generate on our website.

There are different metrics necessary in the sales funnel to be able to evaluate the success of our strategy: It should not be forgotten that proper customer management is one of the most important aspects for any company, especially when it comes to improving productivity and increasing sales. Customer relations are key to the company's growth.

In this sense, CRM is a software designed to cio cto email list manage a company's customer relationship . It is a very useful tool for keeping track of the sales funnel, which helps companies improve customer service and increase the number of sales.

CRM records all customer information in a central database . This means that all members of the sales team will be able to access it and have a complete overview of each customer's history.

Total visits: It is important to know how many visits our website receives in a given period. This metric is key to knowing the traffic our site is receiving and whether we are increasing it or not.
Bounce rate: indicates the percentage of people who leave our website after visiting a page. If this rate is high, we must analyze the content of our pages to try to retain the user on our site.
Dwell time: tells us the average time a user spends on our website. This metric is important to evaluate the quality of the content we are offering and whether it is interesting for our target audience.
Leads generated: It is essential to measure how many leads we are generating through our marketing activities.
Conversion rate: This metric tells us the percentage of visitors that become leads and, subsequently, customers.