Promotion: How are you going to get the word out?

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How to Use It
Product: What exactly are you selling? Make sure you’re crystal clear on the features, benefits, and what makes it stand out from the competition.
Price: Figure out how much you’re going to charge. Consider production costs, what your competitors charge, and how much value your customers see in your product.
Place: Where are you going to sell it? Whether in a physical store, online, or both, the key is ensuring your target audience can easily get their hands on it.
This covers everything from ads to social media to email campaigns — anything that helps you connect with your audience.
People: Who’s involved in delivering your product? From your sales team to customer support, having the right people in place can make a difference in how your customers experience your brand.
Process: What’s the process for getting your product to your customers? It’s important to map this out to keep things running smoothly and ensure your customers are happy.
Physical Evidence: What tangible proof do you have that your business is legit? This could be anything from your packaging to online reviews — anything that gives your customers confidence in your brand.
Pro tip: I’ve learned that the 7Ps framework isn’t something you do once and forget about. Markets change, customer needs evolve, and you must revisit your marketing mix regularly to stay ahead.

Example: Let’s say my company is launching a new software belarus whatsapp number database tool. For “Promotion,” I’m going to zero in on digital marketing channels like social media ads and email campaigns, knowing that’s where my tech-savvy audience hangs out.

When it comes to “Process,” I’m going to streamline the customer journey from discovery to purchase by ensuring our website is optimized for conversions, with clear CTAs, a quick checkout process, and automated follow-up emails to nurture leads.

7Ps Marketing Mix diagram representing a marketing strategic framework with interconnected circles labeled Product, Price, Promotion, Place, People, Process, and Physical Evidence.