How to check a brand for greenwashing

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Sometimes in advertising campaigns you can hear words like "green", "organic", "natural". However, often there is no confirmation of these words. You should not blindly trust the labels, as this may be greenwashing.

This is a tactic where companies try to look like namibia telegram number database environmentalists but in fact exaggerate their contribution to the environment. It is important to test a company on this subject if you are planning a business partnership. Andrey Goloshchapov, CEO of EUS, explained how to identify eco-imposters.

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Eco-certification of goods and works in Russia is voluntary (with the exception of some industrial production). Moreover, we do not have uniform forms of environmental certificates. But there are GOST standards. For example, GOST R ISO 14020-2011.

Behind the incomprehensible letters and numbers is the National Standard of the Russian Federation. Namely, the basic principles presented to environmental labels and declarations.

The absence of a unified certification in Russia does not mean that a business cannot be checked for greenwashing. What can be done: