A blog post is an ideal piece of content targeting the awareness stage.

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Content Formats for the Awareness Stage
Blog Post
Social Media Post
Whitepaper
Checklist
How-To Video
Kit or Tool
Ebook or Tip Sheet
Educational Webinar
1. Blog Post

By targeting a pain, problem, or topic your target audience wants to discover and then posting it to your website, you’re creating a brand asset that’s crawlable by Google and discoverable by search engine users.
A diagram showing the three stages of the buyer's journey: Awareness, Consideration, and Decision, with corresponding buyer states below each stage.

Let me share an example I've used with clients: Imagine austria whatsapp number database a growing startup realizes its project management is becoming chaotic. These companies rarely decide to purchase a SaaS project management tool immediately.

Instead, they often turn to the internet to learn more and make decisions as they progress through the following stages. My job is to assist them in that decision-making process through strategic content.

Awareness Stage
In the awareness stage, B2B buyers are experiencing a problem or pain point, and their goal is to alleviate it. They're typically looking for informational resources to more clearly understand, frame, and give a name to their problem.

A common search query a prospect might begin with is: “How to improve team productivity?” At this stage, they‘re not yet thinking about specific SaaS solutions; it’s much too early for that.