We find different tools that are parallel to LinkedIn and that can help us improve our experience and our business processes.
Sales Navigator
Sales Navigator is a LinkedIn extension. This tool is really useful for salespeople and even more so for those who sell online. LinkedIn is an extension that can fall short, since with Sales Navigator they can save a lot of time and organize themselves much better.
This app has more filters than LinkedIn, and also much more specific filters. These can even be art director email database segmented into two groups: potential client filters and account filters. In the potential client filter, you can search for keywords that interest you, seniority level, years in current position, employees in the company, position and function... And, in the account filter, we can see how many people they have in a specific department or the increase in employees in that department, annual income, technologies used, employment opportunities... among other things.
That is, you can obtain very specific information about the company you would be interested in working with and its employees. We should also highlight that the filters we set can be saved, so that if we want to search for new companies or potential new clients again, we will simply have to click on the saved searches, without having to set all the filters again.
But it doesn't stop there. You can create lists of both potential customers and accounts, so you can be more organized. You can also save contacts and companies that you want to follow, as well as tag them to know where they are in the sales process or sales cycle.
As you can see, there are endless tools that are perfect for digitizing the sales team's activities.
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HubSpot
On the other hand, we need a good CRM like HubSpot .
With a CRM like this, we can keep track of all the publications we make on our website and on our social networks. That is, we can write posts from this tool and publish them just like with social networks. They can be published from the tool, because social networks like LinkedIn and Twitter can be linked. And we must not forget that, in addition, publications can be scheduled, both for posts and for social networks.
On the other hand, by publishing both premium and non-premium content, we can help leads end up entering our CRM. In these premium contents we will find forms and they will leave us their data, thus entering our database. And something similar would happen with the posts, since there we would introduce premium content, and by being linked they would also end up in our database.