Micro-influencers are more affordable.

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However, since mega-influencers have such broad audiences, those 12,100 engagements are likely not all from followers interested in fashion.

Now, if I partner with seven fashion micro-influencers with 50,000 followers each and an average engagement rate of 3.86%, that’s a total of 13,510 engagements.

This method results in more engagements and targets followers interested in fashion who are more likely to become buyers.

The highest-paid mega-influencer in the world is Cristiano Ronaldo, who makes a whopping $3.2 million per sponsored post. I’d say most brands can’t afford such a staggering cost for a single post with an influencer.

Micro-influencers are typically much more affordable. Their fees afghanistan whatsapp number database can range from $100 to $1,000 per post, which can help brands afford a breadth of content spanning an entire campaign, rather than a single post.

To do a little more math, you’d have to work with 6,400 micro-influencers at a rate of $500 per post to reach the cost of one sponsored post with Ronaldo. While Ronaldo is obviously an outlier, it’s a good lesson on how brands can better allocate their funds.

At Nickelodeon, we sometimes even work with micro-influencers free of charge as part of a barter deal. For instance, we will produce a custom press mailer promoting a new series and send it to the influencer, who will post about the mailer in exchange for keeping the awesome new products.