3. Lead Conversion Optimization Audit

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Links from well-respected websites are much more valuable than links from smaller, less well-known sites.

To perform an SEO link audit, start by gathering all of your link data. You can do this with Google Search Console by entering your domain and then clicking on “Links to Your Site” under “Search Traffic.”

From there, you can download the latest links and create a link audit spreadsheet. Afterward, you manually evaluate your links by paying attention to factors like anchor text, IP address, and page content.

You can also use tools like Ahref's backlink checker to take the luxembourg whatsapp number database guesswork out of analyzing the value of the links you gathered.


A lead conversion optimization audit analyzes a website’s conversion issues and opportunities. In this audit, you’ll need to analyze how traffic is coming to your website and where it’s coming from.

Google Analytics is an excellent tool for this step. Knowing where your traffic is coming from will help you better understand your audience’s behavior and will help you optimize your site’s content to suit their needs.

Speaking of content, you’ll also need to analyze the content on your website. Make sure the content is helpful, informative, and up-to-date.

Is the latest information about your business uploaded to the site and easily visible? Does your content contain keywords and phrases to boost its ranking in SERPs?

Outdated or irrelevant content can hurt conversions and hurt your SERPs ranking.

Other aspects of your website you need to observe are: