How much does creating a marketing video cost?

[hoxesi8100@]

graph displaying the challenges of video marketing

Video Marketing Budgets
Having inadequate budgets to create video content is something that 28% of our survey respondents struggle with.

81% say they have a dedicated budget for video marketing, and it makes up 41-60% of their overall marketing budgets. Here’s what those budgets look like:

8% of companies spend over $100K on video marketing per quarter.
47% spend under $20K
45% spend between $20K-$100K
graph displaying the amount of budget dedicated to video marketing

91% of marketers’ companies spend under $50,000 to create a marketing video, and over half spend under $10,000.how much does it cost to create a marketing video

Our survey results show that marketers spend the most azerbaijan phone number material money during the production stage of creating a video (filming, setting up lighting and audio, etc.).

video marketing spend allotments

Video Marketing Strategies
The Top Tactics for Creating Effective Videos
The most important factors for creating effective video content are capturing viewer attention in the first few seconds, engaging video editing, and engaging storytelling/scripting.

most important video content factors

Why Immediately Capturing Viewer Attention Is Key
Capturing viewer attention in the first few sections (and even seconds) of your video is important because it’s what gets them to stick around.