The days when emojis were the stuff of children and teenagers are long gone. Whether we like it or not, emojis have become a language in the world of social media and it is important to know them in order to know how to use them correctly and make the most of them to communicate your brand's purpose in each post.
There are many ways to do this and it always depends on the nature of your brand and the communication strategy you want to use. Generally, replacing keywords with specific emojis will increase the readability and appeal of your texts and will make it easier to create a connection with your audience.
Frequency of publications
Establishing and sticking to an Instagram posting frequency can be tricky, even more so if we have additional responsibilities that we can't put aside. But it's still important to strike a balance so that you keep your followers always engaged with your posts without boring them with too much content. A common mistake for many accounts is posting infrequently iceland business email database or posting too much; some even post too many posts in a relatively short period of time and then disappear from their followers' feeds for several weeks or even months.
The frequency of posts will depend on your account, maybe 2 posts a day or even 2 posts a week will be enough for you. The important thing is to be consistent and appear frequently in your followers' feeds while they use the app. If you have trouble creating content and maintaining the frequency of posts, you can share your followers' posts using or referencing your products.
And most importantly: create community
The most accurate indicator of the success of an Instagram account is the community it manages and that interacts with the posts it publishes. To create a community, it is important to review each of the aspects we mentioned above, but you must also motivate your followers to interact with your content and respond to these interactions in a positive way. At the end of the day, beyond the number of followers that appear on your profile, what is important is the number of people who feel motivated thanks to your posts.