Even though you’re unlikely to learn the precise details of your competitors’ company plans, you may get as much information as possible about their operations via competitive marketing research. The best method for doing this is via competitor profiling, a process similar to developing a consumer persona.
The following elements should be considered while creating a competitor profile:
Serving Segments: How different is their consumer base from yours?
Market share: Do they dominate the clients in your sector? Is their clientele usa phone number list expanding? What subjects, trends, and ideas are they actively aiming for in content marketing?
Distribution Channels: Have they had a blog? Are these prices, discounts, and annual specials available on their website? They may be on social media.
3. Analyze the website and SEO tactics of your competitors
While it is advisable to visit your competitors’ real websites, you may go one step further by using Google tools or those that are related to Google and AdWords campaigns. Searching Google with the phrases “file type: doc site; company name” might reveal hidden resources. You will be astonished at how much information you may discover simply by modifying the file type you use to search for data presentations.
One of the simplest areas of competitive marketing research is SEO since it allows you to compare your website to others’ websites using various techniques.
You must consider the following factors about your website and your rivals:
Utilizing the SERP Checker tool, rank keywords
Utilizing the SiteWorthTraffic tool, site traffic
utilizing Website Authority Checker, determine the website authority
Do a generic search for your business type and location (e.g., “florist in San Francisco, CA” or “yoga studio in Minneapolis, MN”) on Google, Yahoo!, and Bing.
Which page does the competition show up on versus your company in organic results? If your competitors are showing higher on the page, you must focus on your SEO efforts.
Are your competitors using Google Ads or pay-per-click (PPC) campaigns to drive website traffic?