Does anyone even read these posts?

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arafatenzo
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Joined: Sun Dec 22, 2024 3:30 am

Does anyone even read these posts?

Post by arafatenzo »

The pitfalls and temptations of the digital world
Kit Yarrow, in his book Decoding the New Consumer Mind (2014, p. 23), states how the ubiquity of digital technologies has affected our habits :

We don't read texts, but skip and scan.
We are overwhelmed by a constant barrage of new information.
We've grown accustomed to wanting everything as quickly as possible. This is doubly true for members of Generation Z.
We are increasingly dependent on stimuli and speed.
We are becoming less and less tolerant of anything that requires patience.
Read an article about how the internet has affected the field of copywriting .

The magic number seven
In ancient times, the number seven symbolized tajikistan email list fullness and perfection . In Babylon, seven-tiered temples were built, the week was divided into seven days, the Lord's Prayer contains seven petitions, seven deadly sins are distinguished, etc. In 1956, the American psychologist George A. Miller published a theory about the "magic number seven" in the journal Psychological Review. According to Miller, a person can simultaneously retain seven information units (chunks) in memory for a certain period of time, plus or minus two, that is, five to nine (see George A. Miller, "The Magical Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information", Psychological Review 63 [2], 1956, pp. 81–97). The main takeaway from Miller's research for web content creators is this: Human short-term memory has a limited capacity , so if you want users to remember the most from your content and make it easier to understand, organize the information into meaningful units (see Kate Moran, " How Chunking Helps Content Processing ").
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