1. Ben & Jerry’s lives values through activism.

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Ice cream maker Ben & Jerry’s makes it clear from first look on its website that it cares about a whole lot more than just selling ice cream. The brand leans hard into activism, and considers it core to achieving its mission of linked prosperity.

From its hero image, to the ‘Activism’ highlight on its Instagram uruguay phone number material profile and playlist on TikTok, the brand makes it clear to anyone engaging with its assets that it is very involved in the causes it cares about. It also encourages its customers to get involved in supporting those causes as well.

ben & jerry’s website homepage

Ben & Jerry’s values: human rights & dignity, social and economic justice for historically marginalized communities, and environmental protection, restoration, and regeneration.

2. Patagonia lives values through large scale donations.
Since 1985, outerwear maker Patagonia has pledged to donate 1% of sales to the preservation and restoration of the natural environment..

In 2022, Patagonia founder Yvon Chouinard “gave away” the company by donating his majority stake (worth millions in profits every year) to an environmental charity, holding true to its values by touting that Planet Earth is its only shareholder.