"Create content for people, not search engines"

[arafatenzo]

It is intended for a specific audience.
It is characterized by professional knowledge.
He is trustworthy and reliable.
It meets the user's wishes or needs.
First update: August 2022 helpful content update
This update took place on Google Search from August 25, 2022 to September 9, 2022. Google later explained that this is a new ranking system that is used to place original and useful content in search results - "written by people for people" .

Barry Schwartz wrote on the launch sri lanka email list day (August 25, 2022) of this update:

"Google has provided us with a list of questions to ask yourself about your content. Please review these questions, which we have posted here , and ask yourself with an open mind whether your content is compliant with this update."

“Content written for search engine ranking, or ‘search engine first content,’ is a topic that is increasingly popping up on social media and other platforms. Users are increasingly frustrated with landing on websites that rank well in search because that’s the intention of the site, but aren’t useful to them.” Source: Barry Schwartz, “ Google helpful content update is now rolling out .”

We've known for a long time that we should be creating content for people, not search engines. There's also an article called " More guidance on building high-quality sites " written by former Google Senior Vice President and Head of Search Amit Singhal and published on May 6, 2011.