Webcare is still in its infancy in the Netherlands, but is now making preparations to step out of it. More and more companies are not only present on the various social media channels, but also know what they are doing there and what can be gained from it. This is a positive development in this sector, from which more and more value can be gained in the future.
The research
The research is based on 285 conversations (approximately 2000 messages) uae mobile phone number list that took place on Twitter and Facebook. The companies that I have researched have been selected on the basis of samples in various sectors that are active in the field of webcare. The sectors that were included in the research are the telecom, insurance, electronics, energy sector and lotteries. The focus was mainly on the elements that are of great value for the way of communicating online. These are points such as 'personal opening', 'tone of voice' and 'pro-activity'.
We manually analyzed and assessed the conversations in this study because this is the way to obtain the most valuable data.