The Netherlands now has almost 40,000 webshops and more are being added every day. Not only for simple products, but also more and more complex products are being sold online. For the consumer, this means that the choice online is increasing exponentially. And what alternatives are emerging to make searching for complex products possible?
Ratio vs. feeling
Of course, this freedom of choice does not have to cause stress for the skilled 'homo interneticus'. After all, with a price comparison tool he has found the cheapest webshop, then he will quickly google some reviews of the shop in question and order. However, this only applies if you actually know what you want to buy and if it concerns a 'rational' decision, for a seemingly simple product.
When I am looking for a vacuum cleaner, I can compare senegal mobile phone number list a number of vacuum cleaners with each other on price via the price comparison tool Kieskeurig and also read various product reviews. In this way I can make a choice relatively easily. Making a decision based on the available information could be called a rational decision.