So, what’s this all about?
It’s all about speed of access to information.
The data is “current” – meaning it’s only a few seconds old before it updates. There’s almost no lag between the collection of the data and the appearance in this dashboard. Pretty much all traffic props and events are available, you basically pick your metric, then you decide which dimensions you want to include.
The data is “granular” – meaning it’s displayed at the minute interval, rather than the traditional hourly intervals available through SiteCatalyst. This means you can identify things quicker and align resources to change faster.
The data is “streamed” – meaning you don’t need to refresh your ukraine email list 808831 contact leads browser, it’s automatically updating around every 3-5 seconds. There’s also a bunch of fancy new animations that come with it that make it obvious how things are changing.
The interface is “full-screen” – meaning you can pop this onto a large screen, get rid of all of the browser windows and enjoy the envy of your marketing compatriots who have no idea whats happening in real time with their latest print ad.
With this type of activity you can now easily see which pieces of content etc are most popular, gaining momentum, or losing momentum – at the click of a button.
You can also zoom in on a particular element, such as a page, or a keyword, and have the report re-work itself focusing specifically on that item. Great feature – long time in the coming.
Other changes
There’s been a heap of other changes too, including mobile, video, ad-hoc analysis updates etc.
Video changes
Video measurement within Adobe has always been good – but it just got better, easier and more consistent along with a new way to measure things. Now there is the concept of “heartbeats”. You measure the start of the video, and the end of a video. In between, there are “heartbeat” calls made every 10 seconds. When you finish the video or abandon it, the heartbeat calls are aggregated and processed.
This has a two-fold impact:
It changes the licensing structure – they’ve finally sorted out how to charge for video calls in a fair way, but you will need to contact your account manager to move to the new model of pricing. So it’s worth doing.
It creates a more granular and consistent video reporting capability as there’s more consistency within the video (due to the heartbeat calls).
Currently available for Adobe Flash but coming soon for other web and mobile platforms.
Oh – and I nearly forgot to mention that this now includes Video Ad measurement for pre and mid roll.
Simplified Menus
Do your users call you with questions like “where is such and such report”? Well now there is a simplified menu navigation structure, which groups many of the underlying reports into common theme’s, such as Content, Traffic Sources, Conversions, etc.
You can enable it, and disable it through the admin – but you might want to warn your users first.