By Dalí Veliz
Marketing4eCommerce Editor
ANDThis third quarter of the year has been a busy one for TikTok, who has been working like never before to boost its platform, especially to promote small businesses. In recent weeks we have seen how the short video social network has incorporated new features, with formats such as stories or betting on extending its videos up to 5 minutes . It has also strengthened its alliance with a strategic partner such as Shopify to promote e-commerce within its application.
Similarly, with the intention of promoting the discovery of hungary business email database small businesses, TikTok has announced a new feature that will help expand the reach and growth of both personal and business accounts.
Promote, the new way to boost content on TikTok
The Chinese social network announced that starting this month it will begin to roll out a new feature within its promotion and advertising tools. This will be called Promote , and will serve a similar function to Facebook's "promote post" button , allowing users to create advertising campaigns based on organic content. In this way, users, whether personal or business profiles, will be able to take advantage of their most popular content to be discovered among the "For You" content on the app.
The creativity and dynamism of its content is a very important part of TikTok, we could even say that it is the aspect that defines it. Building advertising campaigns based on organic content is a simpler method for small businesses that do not have large budgets dedicated to advertising or extensive technical knowledge.