If Facebook is Justin Bieber, then I am a 'belieber', I believe in Facebook as an online marketing platform. I believe in a more connected world and especially in the power of beautiful and relevant content. But it amazes me that some marketers and advertisers forget that there is a world of possibilities outside of Facebook. Therefore four reasons to look further and four ways in which Facebook can help you with that!
Horse meat, the Libor fraud, Lance Armstrong, NSA, Alpe d'Huzes… and that was only 2013! We can no longer trust anything or anyone. We also distrust advertising (because of this) and at the same time show advertising-avoiding behavior due to the rise of interactive TV, downloads, ad blockers, Netflix and other forms of content on demand .
That's why content marketing and 'native' advertising were chile mobile phone number list the marketing buzzwords of 2013: the alternative to the decreasing effectiveness of push advertising. Advertisers try to add something to the online experience of consumers. In doing so, they are forced to find a good balance between what the consumer would like to hear, see, experience or share and what the advertiser himself wants to tell. Below are a few examples. Yunomi (Unilever), a (failed) Upcoming edition with Hema and Gamma, an advertorial by Ziggo on Nu.nl and of course a Facebook newsfeed ad .