The time taken to run a successful

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I’m going to go through five simple ways you can adapt your PPC campaigns. Tip #1: Speed trumps perfection Speed is one of the most critical factors when it comes to changing your PPC campaigns. And like most people these days, I've been watching a lot of news briefings. I was watching one the last day where the head of the World Health Organization's response to the Coronavirus. And he was asked, what the most critical factor is in the time of crisis? And I thought his response was exciting.


He said, "If you need to be right before you move, you're never going to win. Perfection is the enemy of good when it comes to emergency management. Speed always beats perfection." And I think the same uae telegram phone number list logic applies to your marketing campaigns. Decisions need to be made faster with less data. In normal times, like most PPC marketers, I'm very analytical. I'm sure the team will agree. It's very data-driven from our side, and I'm usually a big fan of this approach, but in these challenging times, tests are less useful.


AB test would be valuable to adapting. You don't have the time to wait for a successful experiment to run. Decisions need to be made on fewer data in shorter periods. Typically, at Leadfeeder, we'd run a test over a month to get a significant level of data. We don't have that luxury at the moment. Even if we did have time to run that test, people's habits are changing so fast, so what worked a couple of weeks ago won't work now.