You can also take a step back and discuss the big issues affecting your industry. Any ideas that help enrich your content are good.
Let’s face it: we collectively have a very short attention span on the Internet. So you don’t always have to create a large amount of video or an 800-word article to achieve your goal. Often, a simple photo with a caption, a quick little idea on your blog, a tweet, or a Facebook update will do the trick.
Knowing your audience and their habits will spain email list help you create the right content.
Reduce – Reuse – Recycle content
There is a huge amount of content created on the Internet every day. Some of this content is related to your industry. Why not take advantage of it?
Sharing existing content can be just as helpful as creating your own. If you find a good post on LinkedIn, share it and comment on it.
You should also check your archives for content. Was there an article you wrote for the local paper or a video you put together for a presentation? This material can be repurposed online.