Make sure your website is SEO-friendly (it loads quickly, you have all the titles and meta tags filled out, the website is responsive, etc.)
Write a couple of guest blog posts on highly reputable websites.
It’s not a big deal if you don’t have a website (even if you lack a good lead generation strategy – SEO). There are other ways to find your KPIs. One way is to look at online business databases and directories, such as AngelList, CrunchBase, G2 Crowd, Capterra, Yelp and many other websites. You can easily filter these results based on your KPI search and discover potential customers. Put them into a spreadsheet and identify the people who make the decisions. For example, if your KPIs are small and medium-sized local
businesses, the decision maker might be the owner armenia cell phone number database themselves. But if you’re targeting large businesses, some of the lower-level employees, such as the VP of Marketing, might be your best bet. Once you find the decision makers, it’s time to identify their emails. You can use tools like FindThatLead, VoilaNorbert or UpLead to find emails based on their business names and domains. Another great way to generate leads is through social media scraping . Channels like Facebook, Twitter, Pinterest, LinkedIn, Instagram, and more are full of potential customers. It would be foolish not to seize this opportunity. When it comes to outreach, whether you do it through email or social media messages, make sure your initial email complies with the following “unbreakable” rules:
Introduce yourself briefly and highlight the problems of your ICP.
Don't be overwhelming. In a few short sentences (no more than 3!), let him know how you can help him solve these problems and reach his goals.
Don't brag, but subtly highlight your experiences and achievements.
Conclusion
Not the first lead will be recovered. Try it. Make sure you go through trial and error processes. It is not bad. Eventually, eventually, you will get ideal clients. After you land the first one, everything else will be easy. You will have more budget for your marketing campaigns and eventually grow your freelance business. Let's recap all this. Here is what you should do to market your freelance business without spending a dime and acquire your ideal clients:
Make sure you know exactly who your Ideal Customer Persona is .
Make the necessary preparations :
Make sure your business runs like a well-oiled machine.
Be professional
Clean up your website and social media profiles. Represent yourself in the best light.
Create engaging content that will capture the attention of your ICPs
Generate your leads effectively
Create amazing outreach templates and get ready to win over your ideal customers!
Don't be too promotional right from the start.
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