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Personalizing SMS messages is crucial, helping you sell specific items based on someone’s purchase history. For example, someone who bought a crib is probably a good prospect to receive a promotion on high chairs. But while texting can be an effective personal interaction, it should be used in moderation. If a recipient feels like you’re spamming them with promotional material, they’ll opt out quickly. Mobile marketing: Mobile marketing is best for expanding your customer base and moving prospects through the sales funnel.


There’s no limit on how much mobile marketing you can do (other than your budget) because it isn’t permission-based. Use mobile search, social media and in-app and in-game ads to build brand awareness and generate leads; use your mobile app and location-based marketing to drive sales, loyalty and engagement. All businesses should consider incorporating both greece telegram phone number list top-of-funnel activities into their overall marketing plan to boost sales, provide customer care and increase loyalty. Did you find this content helpful? Yes No Share Article: author image Written by: Jennifer Dublino, Senior Writer Jennifer Dublino is an experienced entrepreneur and astute marketing strategist.


, she has been a guiding force for many businesses, offering invaluable expertise in market research, strategic planning, budget allocation, lead generation and beyond. Earlier in her career, Dublino established, nurtured and successfully sold her own marketing firm. At business.com, Dublino covers customer retention and relationships, pricing strategies and business growth. Dublino, who has a bachelor's degree in business administration and an MBA in marketing and finance, also served as the chief operating officer of the Scent Marketing Institute, showcasing her ability to navigate diverse sectors within the marketing landscape.