By Alberto Gonzalez
Marketing4eCommerce Editor
ANDNowadays, the last thing we want is a world saturated with products and services, and for your product or brand to be as successful as expected, you have to make it stand out . The good thing is that in marketing there are a whole series of metrics , strategies and tasks to be fulfilled in order to achieve the company's goal, and one of the key issues is market positioning.
Market positioning is the perception that consumers have about some brands, trade names or companies in relation to their competitors.
For example, when we hear brands like Nike or Coca Cola , or companies like Google and Amazon , you immediately recognize them, you can even remember and mentally identify their logos and know which sector they are dedicated to.
So the goal is to get consumers to choose that brand azerbaijan business email database over others, simply because it is the first thing that comes to mind when they think of a product or service they need.
How do you know if you are doing market positioning well? Easy! The user will see the brand as a unique product , and will consider buying it because it will provide them with a specific benefit. With a good positioning strategy, a product or service will give its unique selling proposition, known as USP for its acronym in English Unique Selling Proposition .
It is true that nowadays any market is saturated by a large number of brands, products or services that offer similar benefits, but a good market positioning will make you stand out for certain characteristics that will attract the target audience, keeping me away from the competition in terms of results.
And the benefits of market positioning don't end there! It also allows both the product and the company that produces it to get through bad seasons more easily. It has the possibility of offering greater flexibility to the brand or product in terms of extensions, changes, distribution and advertising.