Negative Buyer Personas: What to do?

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Now, in some way you have surely come across one, several or a mixture of those mentioned above and, of course, you have to look for solutions.

In some cases, additional sales costs will have to be applied. In others, it will be necessary to consider not continuing with those customers. Which path should be followed?
The phrase “Without a customer, there is bahrain lists no business” epitomizes business, but does it mean that every customer must be served? There is no right answer.
However, the problem remains and must be addressed, but on a more rational basis: it will be necessary to determine and evaluate the “cost of customer service.”
The cost of serving a customer
By defining Negative Buyer Personas, the types of clients that the company is looking for were delimited. Now, it is necessary to measure how the cost of service decreases the expected profit in this type of consumer and establish at what point they will no longer be of interest to our business.

By using the resources that we do not allocate to the “most expensive clients” on the most productive ones, the company will be more efficient and will be able to deliver a better service to the Positive Buyer Personas; and as Peter Drucker stated: “The result of a business is a satisfied customer.”