The digital market has revolutionised the shopping experience for some years now. A new era has been born with the use of smartphones, with a completely new dynamic and unprecedented solutions.
As a result, users began to spend more time not only on the Internet, but also on their cell phones. Therefore, in order to further optimize the ecosystem of content on the Internet, the importance of page loading times has increased.
Website loading speed is an essential element and an important factor when it comes to SEO and search engine ranking . Therefore, it is necessary to consider it carefully.
An interesting solution to ensure the accelerated loading of a website's pages is business to consumer database to maintain a simplified code base. This is the logic behind Google AMP, proposed in 2015 by Google and other major companies, such as LinkedIn , Pinterest and Twitter.
However, this solution has a very clear focus: mobile devices. Learn more below.
Google AMP Architecture
AMP stands for Accelerated Mobile Pages. So it’s clear that this system benefits page loading on smartphones and other mobile devices.
Basically, the idea is to make all the processing of Internet content easier so that it can be loaded almost immediately on mobile devices. To achieve this, this open source system combines three fronts with a focus on optimization:
HTML: structural language for Internet pages in which AMP codes replace some lines of programming;
Java Script: programming language for dynamic content that also operates AMP codes;
Cache: AMP database in order to avoid code reprocessing.
Why implement Google AMP on my website?
If it is now clear what Google AMP is, it is easy to understand why this tool can be essential for online businesses.
After all, search engines prioritize a few factors when ranking pages based on a keyword, and as we said, loading speed is one of them.
But that’s not all there is to the potential of setting up AMP on your business pages. Here are a few more reasons to start doing this right away.
Smartphones are the future of the Internet
As time goes by and technologies become more and more sophisticated, it is clear that the Internet of the future will be mobile. That is why concepts such as the Internet of Things, hypermobility and omnichannel are so important.
Thus, the advantages will be on the side of those who prepare for this ultra-connected world, in which remote control of everything is in people's pockets.
Functions becoming simpler and simpler
As an open source system, anyone interested can participate in the development of AMP. And this has made accessing these resources increasingly easier.
With several heads thinking together, solutions become more accessible even to those who don't understand.
A simple example is the ease of setting up AMP on WordPress-powered websites . Simply install a plugin and follow the instructions and the program will do everything practically on its own, without the need for extensive knowledge.
AMP affects page layout
When we think about code simplification, we are likely to affect the design of the website. That is why it is essential to understand a little about what happens with code processing, to ensure the identity of the pages.
Another advantage of AMP is that the system provides a foundation for the entire Internet when it comes to loading optimization. Being an open source architecture, the tool evolves in a way that even contributes to the design.