What is the importance of the home page for SEO?

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The main page of a site is the most important means of search engine promotion of the entire site. It is the only page with the first level of nesting, and it usually has the greatest weight.


All external links, content, and structure of the main page are under close attention of search robots. With the help of internal links placed on the title page, part of its weight is transferred to other target pages and this enhances the effect of their search engine promotion.


One of the most important factors in optimizing the main page is its text. Let's look at the main factors of textual ranking of pages.


Textual ranking factors

Semantic core
When collecting a semantic core for the main page of a website, you need to select exactly those keywords by which users can search for exactly what is presented on your website.


This is where Spywords comes to the rescue , it’s very easy and quick to do this:


In the Smart Keyword Selection tool, enter the main keyword that matches the focus of your site.
From the keyword options provided by the service, select the most suitable ones, pay attention to the frequency and level of competition for the key phrase.


It is necessary to select not only frequently czech republic mobile phone data used words (because there will be high competition in the search for them), but also mid- and low-frequency ones, but necessarily those that most accurately reveal the service or product you provide.


Once the semantic core is collected, it is important to correctly distribute key queries across the page: in headings, under images, throughout the text. At the same time, all key phrases should be entered naturally and meaningfully.


We already have 2 short articles that will allow you to form a semantic core not only for the main page of the site but also for others:


— Grouping of phrases of the semantic core

— How to get the semantic core of any site in 10 minutes


Matching the intent
Intent is the user's goal or intention when entering a specific query in the search bar. The relevance of the search results depends on how accurately the intent matches the content.


Example of intent:



Intent can be:

Informational - the user's intention to learn, to find the necessary information about something.
Navigational - search for a specific store or brand.
Commercial - to buy a product or order a service.

What intent is most suitable for the main page of a site depends on its type, for example, an informational site (news, blog).


Navigational queries should lead to the main page. Informational and commercial queries are only acceptable if they are related to the general theme of the site.


The same goes for commercial queries for an online store. The query "buy a dress" is relevant to the "Dresses" category page, and can lead to the main page when the site only sells dresses. But if it is a clothing store, then the query "buy a dress" on the site is answered by the page with dresses, and for the main page, the query will be the commercial key "buy", "order" or "choose".


Keyword Density
To determine how relevant a page is to a query, search robots use the percentage of the keyword to the total number of words in the text.


If the keyword is used with a coefficient greater than 1% of the total number of words on the page, the page is defined as relevant. When the indicator is higher than 3%, the text is considered spammy, which has a very negative effect on ranking.


Water content
This is the percentage of words that do not carry any semantic load to the total number of words in the text. For example:

other words and phrases that increase the volume of the text but do not carry any semantic load.

The norm for “water” in SEO text is no more than 60%.

You can check the "water content" using the following services:

Number of characters
The number and weight of keywords, by which search robots determine the relevance of a page to a user-entered query, also depend on the correctly calculated volume of text. That is, the fewer characters, the fewer keywords you can use without creating spam.


For the main page, the optimal text volume in terms of both information content and keyword density is considered to be from 1,500 to 4,000 characters with spaces; take this into account when composing the text.

Literacy
A logically and competently composed text for search engines is a sign of the resource’s quality, which also affects its ranking in search results.

It often happens that for other language versions of the resource, they simply translate the original text and the text may be a little illogical for native speakers. In this case, we recommend entrusting the translation to a good translation specialist.