Calculations are given of the number of clients who have passed to the next stages, and the work of consultants is assessed according to specific criteria. “Connecting Sales and Service” – this funnel adds stages related to delivery, service, assembly, maintenance, etc. “Cross-selling and up-selling” – the funnel includes cross-selling and additional sales of consumables, and service offerings. Types of funnels There is no universal "sales funnel" that suits every company. The model is influenced by the specifics of the product, the marketing scheme, the distribution channels, the size of the business project. Example of a “sales funnel” for the B2B segment: The cold calling stage is providing information to potential clients.
Presentation – helps to decide on a specific product. Commercial offer – aimed at increasing the desire to buy the product. Drawing up a contract and an invoice is the final stage of selling a product. Payment and shipping malaysia telegram data agreements – closing the deal. The client becomes permanent – an agreement on additional sales. The ideal option is when the chain consists of only three stages: receiving information, visiting an office or store, and paying. In the "funnel" of online stores, the chain will be longer. It consists of stages such as: Internet advertising.
Go to the site. Selection of goods. Add to cart. Placing an order. Payment. Receiving. 2. How a funnel is made . Calling a cold client First of all, highlight the main stages. The scheme may consist of the following points: Calling a cold client. Meeting arrangement. Product presentation. Contract and invoice. Payment and shipment. Additional steps in this system may include steps after the sale has been made: feedback on the work, sales of additional services, service maintenance. Of course, there are different funnel models in different areas of business, but when developing them, certain guidelines are followed.