"Green Marketing": Newsletters vs. leaflets, how to achieve a win-win situation for environmental protection and marketi

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In every corner of the city, we often see people handing out leaflets on busy traffic thoroughfares or at the entrances of shopping malls. The content of flyers is very rich, from promoting products, promoting activities to attracting consumers to participate in lottery... etc. The most common among them is that when you go to work and go to school every day, as long as you pass by the business district or school, you will often receive them from nearby convenience stores, tutoring schools, etc. Class flyer. This marketing strategy has been popular for a long time, but with the rise of environmental awareness and green marketing, is this strategy still effective and sustainable?

Green Marketing Cover


First, we must consider the thousands of flyers that are handed out at the roadside every time. How many of them are thrown away or put into the trash without being looked at carefully? A large number of flyers are discarded shortly after distribution, which not only wastes paper but also creates an unnecessary burden on the environment. Trees netherlands whatsapp phone number are the main material for making paper. Excessive use and waste of paper means that more trees are cut down, which has a profound impact on the earth's ecosystem and our living environment.

This is not only an environmental issue, but also a waste of resources. In order to produce and print these flyers, the company may have invested a lot of money. If most of the flyers do not achieve its intended purpose, the return on investment of the marketing strategy will be greatly reduced.