The 11.11 shopping festival in China, a great opportunity for Spanish companies

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Shopping festivals, the most famous of which is 11.11, are a great opportunity to expand into the competitive Chinese market. Angela Lin, an expert at TMALL Global, gives a series of tips on how to ...

Despite the complex times the global economy is experiencing, the Chinese market continues to show enormous potential for foreign companies. In the case of Spain, China was among the top ten destination countries for Spanish exports in 2021, but there is still a long way to go.

One of the easiest ways to expand into the competitive Chinese market is through cross-border e-commerce marketplaces , which make it possible for even SMEs to sell their products in the south africa phone data competitive Chinese market with more than 1 billion consumers. Leading marketplaces in China such as Alibaba Group's Tmall Global allow products to be marketed directly from the country of origin. This is why they are the gateway for many international companies, including 500 Spanish brands .


But to be successful in China, it is not only important to rely on an appropriate technological platform, but also to know your consumers well. In this sense, shopping festivals are very important for Chinese consumers, and among them, the world-famous 11.11 stands out . This year, it celebrated its 14th edition and was attended by Spanish brands from various sectors such as cosmetics, fashion, food, nutritional supplements and jewelry.