By Daniela Carrasco
Marketing4eCommerce Editor
ANDThis year, Meta has decided to prepare for the arrival of the Christmas season by introducing new AI-based advertising tools . Artificial intelligence is taking center stage in the advertising industry, and now Zuckerberg’s company will provide marketers with a wide range of resources that promise to improve the efficiency and effectiveness of campaigns in the run-up to the holidays .
Meta Advantage+, your ally for this Christmas
The AI-powered product portfolio known as Meta Advantage germany number data offers advertisers the ability to automate and improve their advertising campaigns. For this holiday season, to find and boost campaign capabilities and results, Meta recommends using the features included in the Meta Advantage+ package.
Notable features include Advantage+ Shopping Campaigns , which automate ad targeting and delivery to reach new customers; and Advantage+ Creative Standard Enhancements , which use AI to improve ad creative. Additionally, the introduction of Advantage+ Audiences automates audience selection, which can lead to a significant decrease in costs per click and conversions.