So, even though Black Friday this year is on November 24, we have already seen offers in many e-commerce and physical stores for several days. Before that, we also had Singles' Day (November 11), imported from China. And then comes Cyber Monday and the Christmas campaign, in which many stores continue to present offers and promotions as a hangover from Black Friday.
In fact, the Deloitte report indicates that key dates such as those mentioned have led to 32% of Christmas purchases already taking place in November , although December remains the preferred month (49%).
It should also be noted that consumers are paraguay phone data increasingly wary of these discounts. According to a survey carried out by Idealo, almost half of Spaniards (47%) do not believe that stores apply real discounts. Only 22% of those surveyed trust the offers that stores present at this time.
And it seems that they are not too far off. According to internal data from the comparison site, despite the fact that during this season they usually announce offers of between 50 and 70% discounts, when analysing the discounts on the main product categories during the peak season last year, such as mobile phones, televisions, sneakers, headphones or household appliances, among others, the average savings on Black Friday was barely 5%.